Lucky Voice is a private Karaoke chain setup by Martha Lane Fox and Nick Thistleton.
Made have been working with Lucky Voice to launch a new online service called Lucky Voice Home. This service provides an online karaoke experience, allowing users to sing their favorite tracks from the comfort of their own homes.
The launch of the HOME service tied in with the release of the Lucky Voice Partybox, which was the ‘it’ Christmas gift of 2010. The online service was showcased live within Selfridge stores in London, Manchester and Birmingham and worked as a point of sale system, encouraging customers to purchase the product and an online subscription to the service.
The project has been incredibly successful, with over 100,000 users registering on the site in the last 18 months. We’ve also helped to white label the service and roll it out to 3rd party’s including X Factor Karaoke and the government initiative Sing Up
